The Advisory

A smaller practice, by intention.

Roxanna and Rick Urban advise a deliberately limited group of clients so the relationship can remain direct, thoughtful and personal.

Why boutique matters

The people you meet are the people who do the work.

Real estate decisions often begin long before a transaction and continue long after one. Keeping the practice personal allows us to understand the history, priorities and tradeoffs behind each decision—not simply the property attached to it.

It also gives us the freedom to offer the advice a volume business may find difficult: reconsider the assumption, investigate further, improve the plan or wait until the answer becomes clearer.

Advisory pathways

Different decisions. The same careful beginning.

Clients rarely arrive with a simple instruction to buy or sell. More often, they are working through a change, testing an assumption or trying to understand what deserves attention first. These are four places that conversation often begins.

Place before property

Considering South Florida

A move here begins with an ordinary week, not a property search.

We begin with the routines, relationships and responsibilities a new place must support. Only then do neighborhoods, property types and the realities of coastal ownership become useful choices rather than a collection of attractive possibilities.

How do you expect to live here on an ordinary Tuesday?
Which parts of your current life should the move preserve?
Which ownership responsibilities are you prepared to take on?

Read Considering South Florida

Residence and institution

Evaluating a condominium

The residence and the building are two parts of the same decision.

The view and finishes matter. So do the association’s finances, governance, insurance, maintenance history and plans for what comes next. We help organize the questions and identify where qualified legal, financial or technical review is needed.

What obligations are shared with every other owner?
What do the records reveal about priorities and deferred work?
What could materially change the cost or experience of ownership?

What a beautiful lobby cannot tell you

Preparation before promotion

Preparing to sell thoughtfully

The strongest sale often begins before the property reaches the market.

We work backward from the outcome: the timing, privacy, preparation and level of certainty a client needs. That may mean addressing a property issue, assembling records or waiting until the next decision is clearer before deciding how—and when—to present the home.

What does a successful sale need to make possible?
Which preparation will matter, and which is merely cosmetic?
Is the present moment right for the property and for you?

Read Preparing to sell thoughtfully

Ownership as a continuum

Thinking beyond the closing

A closing resolves a transaction. It begins a different set of choices.

Early ownership decisions can shape future comfort, cost and flexibility. We remain a resource as clients establish a baseline for the property, consider improvements, find qualified professionals and think about what the home may need to support next.

What should be documented while the property is still new to you?
Which improvements support use, resilience or future optionality?
Who should remain part of the property’s circle of care?

Read Thinking beyond the closing

Begin a conversation

You do not need a finished plan to begin.

A first conversation can clarify which question comes first and what information would make the decision more useful.

Tell us what you are considering

Client perspective

The relationship, remembered.

Repeat work is a quiet measure of trust. It means a new question can begin with the context of what came before—and with advisers who already understand what matters to the client.

I’ve worked with Rick and Roxanna more than once. What keeps me coming back is the care they bring to every decision. They listen, explain the considerations clearly and never make the process feel rushed.

YvonneRepeat client

Thank you both for the thoughtfulness and attention you have brought to each decision we’ve worked through together. I have always felt that your guidance begins with understanding what matters to me. Having advisers I can return to—and trust to be candid—has made a meaningful difference.

JessicaRepeat client

The people behind the advice

Two perspectives. One conversation.

Clients work directly with Rick and Roxanna. Their shared practice combines local perspective, careful analysis and the continuity that comes from advising together.

Global Real Estate Advisor

Rick Urban

Rick is a Global Real Estate Advisor with ONE Sotheby’s International Realty, based in Coconut Grove. His approach begins with context: how location, condition, timing and the responsibilities of ownership fit the larger decision a client is making.

He brings a measured point of view to the work—organizing what matters, questioning what deserves a closer look and keeping the reasoning clear from the first conversation through what comes next.

305.510.9659 rsurban@onesothebysrealty.com

REALTOR® · Broker Associate

Roxanna Urban

A Miami native, Roxanna began her real estate career in 1995 in financing and mortgage brokerage. Her experience later expanded into sales and brokerage leadership, including serving as Managing Broker for four ONE Sotheby’s International Realty offices.

Now focused again on direct client advisory, she brings the perspective of financing, relocation and brokerage operations to relationships built largely through personal referrals. Roxanna advises in English and Spanish.

305.302.2411 roxannau@onesothebysrealty.com

Begin a conversation

Tell us what you are considering—not what you think you should be buying.

We will begin with the decision itself and respond personally, usually within one business day.